Keller Sports GmbH

“To be able to work successfully needs partners who believe in the idea and the team. Commerzbank has been our main financing partner since 2008.”

Jakob Keller

Co-Founder & CEO, Keller Sports


E-Commerce sport articles

Corporate data

• Established: 2005

• Headquarters: Munich

• Employees: 55

• Executive management: Jakob Keller, Moritz Keller, Florian Otte

Business activities

Keller Sports is the leading provider of premium sport articles in Europe.


Keller Sports is the first premium online sport retailer in Europe. This exacting demand has been confirmed by several awards, including the cross-category overall prize “Best Online Shop” in the Shop Usability Award 2015. The focus of the implementation has always been on enthusing people who only want the best with new ideas and products.

The requirement

With average annual growth of over 50% since the company’s foundation, Keller Sports has developed into a leading provider in the online sport market in Europe. To do this the company needed an experienced and expert financing partner.

The solution

Commerzbank has successfully supported Keller Sports since 2008 as its main financing partner, with borrowed capital solutions and first class advice. This has also enabled Keller Sports to continue to rely on sales growth, innovation and quality – a combination that has put the company at the top of the European e-commerce market.